Experts in Digital Health Strategy
Founded in 1995, Circle Square Inc. helps healthcare, life sciences, and technology companies transform care through strategic use of information and communication technologies. We specialize in:
Market Trends: Executive-level reports, trend analytics, and in-depth research on health tech segments.
Strategy Consulting: Helping companies innovate, refine messaging, and revitalize their market positioning.
Business Development: Guiding clients in taking their strategies to market and building strong partnerships.
Our Leadership
Dave Lake — Executive Producer
Dave brings 15 years of experience creating compelling, accessible content across industries. At Circle Square, he leads the company’s publishing efforts, translating complex health tech topics for executive audiences. Formerly with Microsoft, Dave also has a background in media, music, and writing—his punk rock band Diesel Boy continues to tour and release new work.
Connect with Dave on LinkedIn
Michael Lake — President
With over 20 years leading Circle Square, Michael is a recognized expert in healthcare IT strategy. His career includes leadership roles at Bell Atlantic, CSC, EDS, and McDonnell Douglas, and he contributed to the early development of HL7, EMRs, and clinical data repositories. Michael began his work in hospital IT at Cedars-Sinai and Huntington Memorial, where he led pioneering HIT implementations.
Connect with Michael on LinkedIn